While writing a letter never grows old, emails have taken over the concept of sending both personal and professional messages to make communication quick and immediate. The average number of emails sent and received on a daily basis has reached 269 billion. This statistic is enough to tell you the potential of an email. With […]
Small business owners wear a lot of hats, including the one of Accountant, Customer Service Specialist, and Product Manager. So, they might not always have the time to put on the “marketer’s hat”. While mom-and-pop shops should definitely focus on delivering that amazing small business experience, they shouldn’t forget to market that amazing experience to […]
You probably know that word-of-mouth is the most valuable form of marketing out there. With 92% of consumers trusting referrals from people they know, one way to generate word-of-mouth is by transforming your loyal customers into brand advocates. But this is not the only way! Companies have been turning to influencers for help. Simply stated, social media influencers carry […]
Humans rely on their network to make decisions about where to go, what to do, and what to buy. 92% of consumers trust referrals from people they know, and 77% of consumers are more likely to buy a new product when learning about it from friends or family. According to Wharton marketing professor Jonah Berger, author of the bestseller […]
Reputation management. You might be imagining a celebrity who needs to do damage control after sharing something inappropriate during an interview with TMZ. In reality, reputation management is crucial for any business, big or small. Even a company who doesn’t have a dedicated Reputation Manager is – or should be – engaging in reputation maintenance […]
Problem: Getting Found One of the most important aspects of a small business is getting found by new customers. If customers cannot find you, then you will not have any new clients use your services or purchase your products. This applies not only to yourself as a marketing agency, but to your clients as well. […]